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After the merger of two family-owned companies, we helped develop a multimedia communication strategy to reassure and engage employees in the changes to their benefit packages.

Two family-owned beverage companies merged to form North America’s largest wine and spirits distribution company with approximately 22,000 employees in 45 US states and the Caribbean. The newly formed company’s goal was to provide and maintain competitive benefits for all employees, and to reduce complexity and eliminate gaps in coverage.

As we began working together, they considered the current climate, the benefits and the enrolment process. Knowing all employees would experience a change to their benefits, the communication campaign would be key in reassuring employees that they would retain great benefits while helping them understand the new package, and ensure they made active, online elections. We worked with the company’s HR team to develop a multimedia communication strategy to help deliver to the specific objectives set for the project


Isabel Coles

Head of International Consulting, MBWL International


John-Paul (JP) Augeri

Managing Director and Global EB Consulting Leader, Milliman